Managing a Successful Wireless Referral Marketing Campaign

Managing a Successful Wireless Referral Marketing Campaign

By Mark Landiak

Few things are quite as validating to your wireless sales process as referrals. Think about what a referral means to your wireless store. It means that your sales rep has done their job so proficiently that the customer has basically agreed to do part of the job for them by getting customers in the door! For your business to be successful, your team has to continually pursue referrals. As a manager, it's on you to facilitate the best practices that cultivate them and (perhaps more importantly) turn them into a habit.

When business is booming, referrals can be a key contributor to the bottom line. But even when things are slow, referrals are a good way to supplement inactivity (i.e. - in the immediate aftermath of tax season). This is why it's important to set up and manage a referral marketing campaign to drive store traffic consistently throughout the year.

How Your Staffing & Recruiting Are Affecting Your Wireless Business

Staffing & Recruiting Can Affect Your Wireless Business

By Mark Landiak

Proficiency is the ability to do a job with excellence. Few things affect your wireless sales team's overall proficiency as uniquely as staffing.

As Wireless Sales Manager, it's imperative that you supply your team with the tools they need to succeed. This includes preparing and coaching them on a thorough qualifying question outline and instilling a structured follow-up process. However, you also need to ensure that every member of your team has the time and opportunity to implement these tools. No team can play to their potential short-handed. If you are inadequately staffed, your team is getting undermined of that opportunity.

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