By Mark Landiak
Few things are quite as validating to your wireless sales process as referrals. Think about what a referral means to your wireless store. It means that your sales rep has done their job so proficiently that the customer has basically agreed to do part of the job for them by getting customers in the door! For your business to be successful, your team has to continually pursue referrals. As a manager, it's on you to facilitate the best practices that cultivate them and (perhaps more importantly) turn them into a habit.
When business is booming, referrals can be a key contributor to the bottom line. But even when things are slow, referrals are a good way to supplement inactivity (i.e. - in the immediate aftermath of tax season). This is why it's important to set up and manage a referral marketing campaign to drive store traffic consistently throughout the year.